To get started, we’ll discuss three topics:
- Optimal ad placement
- Mobile optimization
- How to avoid policy violations
Make the most of your ad placement
It’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users.
Before you decide where to place ads, ask these 4 questions:
- How do your users engage with your site?
- Where is their attention going to be focused?
- How can you place ads in focus areas without getting in the way of your content?
- How can you keep all of your pages easy to navigate?
- Mirroring or rewriting content from other sources without adding value
- Pages with more advertising than publisher content
- Using automatically generated content
- Hosted ad pages or pages with no content
- Sites that don’t follow our Webmaster Guidelines
- For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page.
- For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.
- Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading.
Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds.