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Saturday, April 22, 2017

AdSense best practice: Set yourself up for success

In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience.
To get started, we’ll discuss three topics:
  • Optimal ad placement
  • Mobile optimization
  • How to avoid policy violations
If you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense.
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Make the most of your ad placement
It’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users.
Before you decide where to place ads, ask these 4 questions:
  • How do your users engage with your site? 
  • Where is their attention going to be focused? 
  • How can you place ads in focus areas without getting in the way of your content? 
  • How can you keep all of your pages easy to navigate?
It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content.  Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:
Here are a few ad placement best practices that may improve the viewability of your ads.
  • For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page. 
  • For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.
  • Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading. 
Optimize for mobile
Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds.
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