Content is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task. Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page. With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up.